While it may seem like an easy concept, there are many different ways to get more likes on Twitter posts. By following these ten proven tips, you’ll be able to grow your Twitter followers and increase the engagement you get in no time at all!
Think about your audience
Social media marketing is one of those online marketing tactics that’s easy to start but hard to master. One way to increase your popularity on sites like Facebook, Instagram and Twitter is by catering your posts and pictures toward an audience that matches your brand identity.
For example, if you’re a restauranteur who wants to reach out to a wider audience, share food photos and recipes for home cooks instead of professional shots of your dishes. This will help attract people who aren’t yet customers but could become regulars down the road.
Tweak your bio
It might be a boring detail, but an eye-catching and succinct bio will entice more users to follow you. It also makes you look like an expert in your field—and it’s a simple way to take advantage of Twitter’s 140-character limit. In addition to summarizing what you do, include action words that inspire curiosity and a desire to learn more about you.
The goal is for readers to click through and visit your profile page where they can learn more about who you are (use keywords here). Post with intent: If there’s not a point or takeaway in your post, don’t post it on social media. You have only one chance to make an impression with each post on any given social network—make sure it counts!
Create rich media content
Hashtags were created for a reason—to help people who want to discuss a topic find other people talking about it. Keep your hashtags short, so they’re easy to remember and read, but long enough that they can be used effectively by others.
If you’re not sure how to use hashtags effectively, look for trending hashtags on Twitter and Instagram. For example, #GameofThrones is a popular trending hashtag on both services and if you watched last week’s episode, now would be a good time to jump in with your own tweet/post using that hashtag.
You can also check out some of your favorite brands’ tweets or Instagram posts and see what hashtags they are using in their posts as well.
Use hashtags effectively
Hashtags are a great way to connect with and reach out to new people who might be interested in your company, product or services. But it’s important not to use too many hashtags or ones that are too broad—you want them to be specific enough so they can actually help you get noticed. For example, using #jobsearch instead of #hiring isn’t going to get you very far if your target audience isn’t looking for jobs.
Use promo links in your tweets
Promo links are a great way to both promote your content and give you a chance to grab some new readers. When you’re in WordPress, simply click Promote and enter in your promo link. You can also use Bitly to shorten your links for ease of use.
In order for it to work properly, you need to make sure that all of your tweets have a unique URL. The reason is that when someone clicks on one of these shortened URLs from Twitter, they won’t be taken directly to your post—they will be taken directly to Bitly where they can then see all of your other posts or go straight back to Facebook or whatever platform they came from. This makes it easy for them share with their friends while also giving them an opportunity learn more about what you have going on.
Don’t overpromote
While video content is more time-consuming to create than a picture or text post, it’s also one of your best bets for grabbing users’ attention—and keeping it. A recent study from Animoto found that 53% of people feel more positive about a brand after watching its videos.
Plus, 65% reported that they would recommend a brand whose video content they’ve watched. The same study showed that 41% of people said they were likely to share brands’ video content with their friends and family on social media channels such as Facebook and Twitter, while 16% said they were more likely to visit a brand’s website following video consumption.
Focus on engagement, not followers
While it’s important to grow your following, it’s even more critical to have followers that engage with your content. It’s a lot easier to earn engagement when you have a smaller following because engagement is often tied directly to interactions—the more interactions you have, such as retweets and replies, typically means more likes. The reverse is also true: having a large following but low engagement levels can be problematic.
Try video content
YouTube and other video-sharing sites are perhaps one of your best bets for increasing your social following. After all, few people share videos as much as they share photos and tweets.
And, according to a recent survey from Mzinga—an online service that helps small businesses manage their social media accounts—you should be using video more often if you want to increase brand loyalty, boost sales, and retain customers.
Among people who see brands’ videos on Facebook or YouTube (or both), 82 percent prefer to buy products or services from those brands than buy from a competitor. It may seem daunting at first to start creating videos, but it’s easier than you think!
Interact with other influencers
Similar to Facebook, you can interact with other users on Twitter by @mentioning them in a tweet or by retweeting or replying to their tweets. Interacting with other influencers increases your presence on social media and gives you greater visibility.
According to recent reports, 90% of top brands on Twitter interact with their followers. However, it is important that you don’t go overboard when it comes to interacting with other users—it may make you seem desperate for attention.
Consistency counts
It might seem like a daunting task to increase your number of followers on social media, but by being consistent and regularly sharing content that’s engaging and helpful to your audience you’ll soon start to see an increase in engagement with your posts.
Consistency is key when it comes to building a following on social media, so aim for consistency in tweeting frequency as well as maintaining regular sharing times.
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