Email marketing is one of the best ways to earn money online and it’s not hard at all! In this article, I’m going to explain what email marketing really is, how to set up an email marketing campaign using MailChimp, Aweber or ConvertKit, as well as some tips on how to earn money from email marketing and how you can grow your list without being spammy! Let’s get started!
Email Marketing Introduction
Emails have become one of the most powerful marketing tools for brands looking to build a customer base, because emails are often opened and read by recipients. But email marketing also requires a lot of work: writing emails, sending them out and tracking whether your recipients clicked on links or bought your products.
If you are planning an email campaign but don’t know where to start, there are a few ways you can earn money from email marketing. The first is with paid advertising through sites like Facebook and Google AdWords.
With these services, you pay an advertiser a fee per click for your advertisement, allowing you to attract potential customers at low cost if they are genuinely interested in what you’re selling.
Basic understanding of email marketing
So you want to learn how to earn money from email marketing? Well, it’s not as easy as throwing up a couple of ads. To be successful with email marketing, you need an understanding of what people want out of their inboxes. They don’t want more spam and offers; they want information that is helpful, relevant and valuable.
Think about what topics will resonate with your target audience and offer them helpful tips that add value in some way. If you’re willing to put in some time and effort, email marketing can be highly profitable because it gives you a direct line into someone’s inbox—and they can’t unsubscribe! When people trust you, they’ll come back for more great content—and check out your offers along the way.
5 reasons why you should be doing email marketing right now
if you’re ready to start earning money via email marketing, you need a campaign. A campaign is all of your work over time that leads up to an actual sale or some other goal. It includes everything from designing your marketing piece and writing copy to setting up a landing page on your website and collecting email addresses.
Since there are many moving parts, make sure you take a comprehensive approach in planning your first campaign so you don’t miss anything. Here’s a checklist for developing your first email marketing campaign – Establish goals – What do you want to achieve? How do you define success? Be specific with measurable results at each stage; instead of just saying increase sales, say increase new sales by 20%.
Once you know what you want, it’s easier to figure out what tactics will get you there. Create a plan – Start with who: Who will be receiving your emails? Is it existing customers only? Do they fit into any demographic groups?
Test Your Emails
Before you invest any time or money in email marketing, it’s important to make sure that your emails are doing what they’re supposed to do. If you haven’t already, sign up for a free trial at one of MailChimp, Constant Contact, or AWeber.
Then experiment with your own email list by sending out a message; see how many people open and click on each email. Using MailChimp and their opt-in rate testing feature, I was able to see which subject lines were most effective in getting people to open my emails. This tool can be used to test all kinds of things in your email campaigns, including body copy and calls-to-action.
Another neat trick is using an RSS feed reader as a way to scrape subscribers who have opted into other people’s newsletters—this is great for finding prospects who might not know about you yet but would love what you’re offering.
There are also lots of tools available (many even included within analytics programs) that help you track how far down your list opens—so if someone gets halfway through an email, it tells you if they ever plan on reading further. Test until everything works perfectly!
A checklist for your first campaign
Getting your first email campaign up and running is easier than you might think. Use these tips as a checklist for getting started in email marketing, along with a guide to making it successful.
You’ll be sending out your first campaign in no time! Ready? Here we go! Write down your goals: What are you trying to accomplish? Consider what you want your first campaign to do for you—increase sales, get people signed up for updates, connect with customers one-on-one—and then prioritize that goal over others.
How will you know if it worked? Figure out how you’ll measure success and create benchmarks based on how you’ll track that goal.