Facebook and Instagram are two of the most popular social media platforms, both hosting millions of active users each day. Both platforms also offer extensive targeting capabilities that help businesses reach exactly the kind of customers they want to reach.
But with these similarities in mind, what’s the real difference between the Facebook audience and the Instagram audience? To help you better understand how these audiences differ from one another, we’ll explore a few key aspects about each platform below.
Today, social media has different channels that are geared toward different audiences
Facebook, Twitter, Snapchat and Instagram to name a few. In order to successfully grow your business on social media, you need to reach out to all of these audiences.
But what are they and how do they differ from one another? Here are some comparisons between Facebook and Instagram audiences . Although both are great for different reasons, it’s important to know which ones you’re dealing with before starting a campaign.
Even though both platforms provide companies with great marketing opportunities for their brands, there are notable differences between them that should be taken into consideration when developing campaigns
Engagement on each channel varies
Facebook and Instagram, two of today’s most popular social media networks, provide users with different opportunities for posting. While Facebook is better suited for sharing links and text, a user’s feed on Instagram is better suited for sharing photos.
Even though both platforms are designed to connect friends and family online, it’s important to understand their differences and how those differences can affect your business efforts.
Here are some ways that Facebook is different from Instagram Name – A name is an essential part of each page, while Instagram only requires an email address. You will notice that unlike Facebook, when you install IOS app or android app without sign up account you will get automatically logged in through Google/FB .
Account names cannot be changed once created, but you do have complete control over your username (the letter at the start of your username). Read more about changing username :
How To Change Username In Facebook How To Change Username In Instagram Twitter handle vs username: So how does Twitter Handle differ from Username? And what is difference between Twitter username and Tweeter handle ? Well – there isn’t really any difference!
For example, people spend 2 hours per day on Pinterest
144 hours per year. Over on LinkedIn, people spend around 2 hours per day: a total of 288 hours per year. On Facebook? Facebook gets a bit more time: up to 5 minutes per day or 300 hours per year. It’s not just how much time that matters, it’s what people do with that time too.
Pinterest users like spending their time on finding products they want to buy and consuming content from niche categories like DIY and fitness & yoga. People use Twitter for news updates, sharing interesting links and catching up with friends when they have nothing else going on (hello weekend mornings!).
Some spend their weekends updating their social media profiles to appear presentable for job hunting purposes or even interacting directly with potential employers!
There are differences in content consumption habits between the two platforms.
Facebook allows for more text, where on Instagram people prefer pictures. Even though both platforms have similar demographics when it comes to age and income, there are some differences that show up in user preferences regarding content type.
So what is a company to do if they have an existing Facebook page but are trying to reach new customers through a strong presence on Instagram? How can companies make sure they’re attracting their optimal audience from each platform, maximizing their outreach efforts across multiple social media channels?
We’ll go over a few strategies for boosting your profile online with both audiences so you can expand your reach and increase engagement across social media sites: Facebook Audience vs. Instagram Audience.
For example, people share more personal information on Facebook than they do on Twitter or Instagram.
On Facebook, people share photos of their families and daily happenings. They’ll often post information about new homes or significant life events. On Twitter, they’re more likely to use slang and discuss trending topics that may be newsworthy to some but not so much to others.
On Instagram, people are using it as a visual diary of their lives.: While each platform offers its own unique way for users to engage with one another, photos on Instagram tell stories better than any other type of content.
Posts usually consist of multiple images stitched together in a photo album format with comments from friends below each image. This is called Storytelling – creating beautiful and interesting moments where someone can experience your whole day through photographs, videos, stories…
This doesn’t really work well as you don’t want to risk being penalized by Google if you’re going to get a lot of traffic coming from Google. Use tools like longtailpro (free trial) keyword planner , then select 3 keywords relevant to your niche based off SEMrush analysis.
As you can see, there are many differences in how much time is spent on each platform and what kind of content users prefer to consume. These two reasons alone should convince you to choose one platform over another. But since we don’t live in a perfect world, let’s look at some additional benefits of focusing your efforts into specific platforms.
If you’re hoping to go viral, it helps to be in a place where everyone is hanging out. Facebook and Twitter are consistently among top influencers when it comes to virality and that makes sense.
Nearly half of all US adults are on Facebook and nearly one in five users log on every day (comScore). That leaves a lot of room for organic growth—without having to pay or rely on others sharing your content. On Instagram, usage skews younger but still impressive at over 70% of all adult internet users (comScore).
You may not have heard about platforms like Musical.ly or YouNow but if you have children or teens in your life, you may have noticed them using these apps as well.: Not only are there certain places people flock to more often than others, but many platforms also make publishing easier with features like Twitter’s tweetstorm feature,
a social media manager tool called Hootsuite allowing brands publish directly onto Instagram and even push notifications allowing brands to let followers know when they’ve posted new photos.:
We already talked about Facebook being an important platform for sharing stories; now we get into what kind of stories perform best.