The best way to monetize your Facebook page is to give something away that your followers really want, like an e-book or another piece of valuable content. When you give your audience something of value, you earn their trust and respect, which makes them more likely to buy from you down the road.
Plus, when they share your content with their own network, they’re able to expand your reach and bring in new customers! It’s a great way to grow your business and increase sales at the same time! Check out this post for more information on Facebook monetization tips for beginners!
Set up your Facebook Page
Facebook pages help brands and businesses create a central hub where they can engage with customers. When it comes to monetizing Facebook, your page is key. If you haven’t set up your page yet, or if you’re looking for new ways to leverage its value, consider these five Facebook monetization tips
Optimize Posts and Target Audience
Make sure that you are optimizing your posts so that they will be seen by as many people as possible. For example, Facebook’s algorithm might show your post to some users but not others. Also, Facebook has many different ways of reaching people beyond just their newsfeed.
Use these different ways to try and reach everyone who would be interested in what you have to offer. Just remember, whatever content you are sharing has to be engaging in order for it to be successful at gaining more views from viewers.
Promote with Facebook Ads
Facebook has spent a lot of time and money figuring out how to give advertisers exactly what they want. The company has succeeded, too: Facebook ads are typically more effective than other forms of advertising for a few key reasons.
First, you can target who sees your ad so that you’re only spending money to reach your ideal customers, rather than paying for impressions from all visitors. Second, Facebook allows you to test different images, headlines and calls-to-action to see which ones get you clicks and conversions. Facebook makes it easy to optimize your creative based on real performance data!
Use Facebook Remarketing
This is a fancy way of saying you are going to advertise to people who have already visited your site or Facebook page. There are multiple ways to use Facebook remarketing, but perhaps one of the most effective and easiest to implement is using their Custom Audiences tool.
This will allow you to upload email addresses of people who have taken some action on your website, like signing up for an email list or making a purchase. From there, you can create ads that only show up when they are visiting Facebook and it doesn’t get much easier than that!
If you don’t post often, or if you’re only looking to make money off your page, then don’t be surprised when you don’t see many results. Creating an audience takes time, but once it’s there, it can pay out for years down the road. If that’s what you’re after, plan on posting regularly–once a day or twice a week at least. This is one of Facebook’s best monetization tips and ensures people will keep seeing your posts.
Use Different Types of Content (Video, Photos, Links, Text)
The easiest way to build your Facebook following is by giving something away that is hard to get. I used to give away a free ticket in my raffle before each show at The Comedy Store. There was no catch or fine print, just show up with proof of purchase and you got a chance to win.
Everyone loves getting something for free and it costs you nothing but effort. Now you’ve also given people a reason to join your Facebook page because there are things happening all of the time that they might want to see.
Giveaway Something Cool That Is Hard to Get
Giving away a little something to readers is a great way to get them on your mailing list. Instead of selling them with a pitch, just offer something cool in exchange for their contact information.
Whether it’s an e-book, cheat sheet or free trial, people will be eager to sign up if they know they’re getting something valuable in return. Make sure you include clear instructions on how they can get what you’re offering (along with a few tips) and deliver it right away.
Run Contests with Prizes
While Facebook itself is not an advertising platform, it’s a great way to build your audience. The best part about Facebook ads is that you don’t have to pay for them until you’re ready to start selling.
If you want to make money off of your Facebook fan page, simply offer them free subscriptions or email newsletters in exchange for their name and email address.
When it comes time to market products or services, include a call-to-action (CTA) at the end of each post which promotes your offer. You can also create special posts that only show up in users’ newsfeeds once they’ve subscribed to receive updates from you.
Offer Free Subscription to Your Email List
Once you’ve gotten a good following, start giving it away for free. Email marketing is still one of your best options for monetizing your audience—and it doesn’t take much to get started. You can either sell advertising in your emails or give away free stuff (and then make money off of people who convert after joining).
It all depends on how big your email list is. Once you have an established audience, start offering them some extra value in exchange for their email address and set up recurring revenue-generating offers every couple weeks. This way you don’t need to focus on selling to new subscribers every month; instead, you just sell to those who have opted into your list.