Online Earning Tips for Digital Marketers : If you’re new to digital marketing, the online earning potential can seem daunting, with possibilities ranging from passive income streams to affiliate programs to freelance contracts and more. In order to get the most out of digital marketing, it’s important to go into it with some knowledge of the different approaches and opportunities.
Online Earning Tips for Digital Marketers
1) Understand The Basics
It’s possible to earn money online by just creating a niche website and monetizing it with Google AdSense, but you have to understand that AdSense is really just a small piece of the puzzle.
If you don’t know how digital marketing works, then you could end up with a lackluster website filled with links to spam sites, no one visiting your site, or ads that are not relevant to your content.
To truly make money online as a digital marketer, you need to focus on inbound marketing and make sure that your links are relevant, engaging, and contributing back to search engine results pages (SERPs). You will also need a strong understanding of other networks like Facebook Ads and how they work in conjunction with traffic sources like Twitter.
2) Create A Blog
Just because you work in digital marketing doesn’t mean you can’t have a personal or professional website. The best way to market yourself is by building your own community of followers who like and trust you.
And, no matter how large your following may become, if people don’t trust your website or think it looks unprofessional, they may be reluctant to follow you there. A good rule of thumb: Think of your site as an extension of your brand; it should look clean and professional and feel trustworthy.
3) Choose A Topic That Catches Attention
If you want to be successful, your title needs to catch attention. Catchy titles convert more readers into potential leads, which is why choosing an attention-grabbing title matters so much. In fact, research from marketing agency Fractl found that a Facebook ad with a strong headline performed up to 300% better than ads without one.
Instead of starting with your business name or website name, start with something interesting and eye-catching like How I Increased My Product Sales By 500% or 7 Ways To Make Your Website Stand Out From The Competition. These will make readers take notice and click through to learn more!
4) Write Regularly
Look, a headline can only do so much. The content behind it is still going to be crucial in convincing people to click through. That said, your headline still plays an important role in helping your content succeed or fail.
Clickbait titles may seem like a good idea at first (who doesn’t want lots of clicks?), but you’re far better off with a compelling title that grabs attention and makes people want to read more – even if they don’t end up clicking through.
And once you’ve got them on your site, you need to give them something worthwhile! Write regularly, whether it’s once a week or multiple times per day. If you write consistently and regularly, your audience will grow to expect new content from you each time they visit your page.
You’ll also have time to build up a following before publishing anything big – which means when you do finally publish something big, there will be even more eyes on it than usual! It’s definitely not easy to write regularly – especially when everything else in life seems so urgent – but consider how valuable regular writing can be for both your career and personal brand: as long as you keep writing great stuff that helps others out along their journey, people will continue visiting (and sharing) what you’ve written.
5) Write Compelling Headlines
Getting people to read your content (and share it) requires a solid headline. Then, if they find what they’re looking for in your post, they’ll typically stay to read more—and possibly share it with others who may also find it interesting.
Write a great headline and you can get free promotion! Make sure your title is short and benefits-driven; if you’re writing an email subject line or tweet, try making it punchy as well. If you’re stumped on how to come up with a killer title, check out these 19 Best Headline Generators . You’ll be thanking us later!
6) Take Advantage Of SEO
Search engine optimization, or SEO, can help improve your content’s visibility on search engines like Google. But when you first get started, it can seem like a black box—what works and what doesn’t? How do you track what’s happening? Should you hire an expert? The truth is that SEO isn’t as complicated as it seems (and good SEO won’t cost you a fortune).
In fact, there are many things you can do to optimize your website today. If your site is ready to be optimized, these tips will help get it started. And if you want more in-depth advice, follow up with someone who specializes in paid search marketing.
7) Comment On Other People’s Posts
Commenting on other people’s blogs is a simple way to generate some traffic to your own site. While most social networks have tools that let you schedule content, blogging platforms don’t have these features built in. Instead, you can easily just leave a comment on an interesting post (or even one of your own).
In addition to adding value, you’ll get SEO benefits from having your username appear as a link back to your site—assuming it already ranks well in search results. You can also use comments as an opportunity to build relationships with influential bloggers who may be willing to share some of their audience with you if they like what they see.
8) Show Up In Google News
Sure, good SEO means showing up in Google search results, but there’s another way to get your brand in front of people who might be interested in what you have to say: news sites.
News publications consistently rank high on Google News results, which makes them a prime place to pitch editors when you have a new product or service. After all, digital marketers are growing more influential every day — why not cash in on that?